on 10 May, 2013
I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
World's 50 Best Bars Brands Report: Gin
16 January, 2013
Gin is the subject of the fourth installment of the Brands Report, a spin-off survey from The World's 50 Best Bars.
Beefeater 24 final won by the UK's O’Neil
29 November, 2012
The UK’s Nathan O’Neil won Beefeater 24’s Global Bartender Competition 2012 last night (November 28), prevailing from a field of 14 finalists.
Gin
14 August, 2012
Gin is trading on the complexities of its flavour profile to cash in on the cocktail boom. Patience Gould finds a booming super-premium sector
Beefeater 24 is now in 50 markets
25 January, 2012
Pernod Ricard’s super premium gin, Beefeater 24, is now available in 50 markets worldwide.
Plymouth is re-positioned as a super premium-plus gin
18 January, 2012
Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.
Beefeater 24 toasts Sweetapple's Gin & Tea
06 December, 2011
Pernod Ricard brand Beefeater has crowned the champion of its Beefeater 24 Gin & Tea international cocktail competition.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
